Rebrand, Brand Tagline, Logo Redesign, Advertisment, Illustrations, Ad Copy.
Volkswagen was not eco-friendly and honest with their consumers causing a negative reaction for the brand. Trust was lost.
Change the minds of American VW diesel vehicle owners, prospective diesel car buyers and the general public into believing that VW fully acknowledges the scope and impact of its actions and is hard at work to win back the loyalty and trust of its current owners and future buyers.
Volkswagen Diesel Duke strikes a big problem with Trust. This rebrand was designed to re-introduce the brand values and to forget the past and start fresh.
creating opportunities along the way